ViCueSoft joins AVS Workgroup in China together with its official partner Lomicro.

ViCueSoft joined the Audio and Video Coding Standard (AVS) Workgroup of China as a member in January 2021. AVS Workgroup was established by the Science and Technology Department of the former Ministry of Industry and Information Technology of the People’s Republic of China in June 2002. Facing the growing needs of the flourishing IT industry, its main goal is to establish high-quality technical standards for compression, decompression, processing, and representation of digital audio and video files. It also oversees the provisioning of high-efficiency and cost-effective coding/decoding technology, embodied digital audio-video equipment, and systems into the Chinese market.

AVS is a second-generation source coding/decoding standard with independent intellectual property rights in China. It can be applied to a wide variety of significant IT sectors including high-resolution digital broadcast, high-density laser-digital storage media, wireless broad-band multimedia communications, and internet broad-band stream media.

ViCueSoft has joined AVS in partnership with Lomicro, its official partner in China, with the goal of extending ViCueSoft’s product compatibility with the Chinese AVS3 standards.

“We are very enthusiastic about joining AVS Workgroup in partnership with Lomicro. The Chinese market is very important for us and we are prepared to meet the needs and requirements of its clients. We are currently working hard towards the release of AVS3 VQ Analyzer and DVK in 2021”, says Alexey Fadeev, ViCueSoft CEO.

ViCueSoft is an international member of AVS Workgroup along with Sony, VeriSilicon, LG, BIGO, Huawei, and others. ViCueSoft is also a member of MPAI and AOMedia.